About us

At Sweet Pea, we understand that everything we offer is for your little ones, but we're certain you'll love it too. As parents ourselves, we're dedicated to bringing you the brands we not only want but also need for our children.

We meticulously source brands from around the globe, big and small, to provide you and your little ones with the absolute best products. Our selection is guided by an unwavering commitment to quality, longevity, sustainability, and ethical production, all wrapped in playful designs that are bound to bring a smile to your child's face.

How We Do Things

For us, a modern online toy shop means a website built by parents, for parents, offering the best products, not overwhelming you with choices, and providing a seamless shopping experience. Our friendly team operates with integrity and is always here to assist you.

Here's a breakdown of what sets us apart:


Inspiring and Effortless

You won't need to labor through our store. We hope you'll find inspiration in the constant stream of new arrivals, discovering beautiful things at every turn. Our collections are thoughtfully curated to reflect your sense of style and stage of parenting. Plus, enjoy same-day delivery in the UAE!


Always Style and Substance

We carefully select brands that use the best materials, paying close attention to the educational and play aspects of each product. Everything we offer is rigorously tested by our little ones.


Helpful, Friendly, with Integrity


  • Affordable Prices: We work tirelessly to keep our prices affordable and competitive.
  • Exceptional Customer Service: We take pride in ensuring every Sweet Pea purchase is a fun and positive experience.
  • Safety First: All our products meet International Safety standards, sourced only from reputable manufacturers.
  • Buy Online: Our straightforward checkout is 100% secure and takes only minutes.


  • Shopping for little ones should be an enjoyable experience.
  • In always being helpful and available to assist, no matter what.
  • In committing to our service levels, especially delivery times, gorgeous packaging, and fair prices.
  • In actively listening to our customers and acting upon their feedback.
  • In taking responsibility for our environmental impact and showcasing eco-friendly brands.